Top 5 Tips for Social Media Marketing
Social Media Marketing is essential to every business. It’s a way for people to engage with your brand and create a sense of loyalty and affinity towards it. It can also be a way to create community. Here are five tips for a successful social media marketing plan.
Have a Strategy
A strategy is what guides your marketing efforts. When developing a strategy, ask yourself, “What is my goal?”, “Who is our target audience?”, “How can we use social media to tell our story?”, “What types of content will we publish?”, “What is the purpose of each social platform that we are on?”
Create a Content Calendar
Having a content is the best way you can bring your strategy to life. A great content calendar will have drafted content by week(s) or months—some even by the year. A content calendar keeps you on track.
Schedule Content
Scheduling content save you time in the long run. Imagine having to post all content manually? All that time piles up. While we understand live-posting is necessary at times, we strongly advocate for scheduling your content ahead of time. If you’re a small business and do not have the resources to purchase big social management tools, you can schedule your content for free within Meta for Business and on the Instagram app itself now. If you have an extra $15 a month that you can spare, we recommend getting Canva Pro. There’s a built in content calendar that can be connected to business profiles you manage.
Canva Pro’s “Content Planner” feature
Meta Business Suite’s Content Planner feature
Stay Inspired
Staying inspired can be difficult, especially when there is an overload of content on social, but one of the best ways to stay inspired is by staying present and true to yourself. Use social media to your advantage. Surround yourself with content that is relevant to you and your business. Follow accounts that you admire. Follow hashtags that relate to your brand. For a detailed list of ways to stay inspired, visit this blog post.
Stay Consistent and True to Your Brand
Staying consistent means posting regularly. Success does not come over night—although it may to a small amount of accounts. Staying consistent does not mean posting randomly because you “need to.” Posting needs to stay true to your brand and your strategy. If something is trending but it does not relate to your brand, or you cannot find a way to incorporate it into your strategy, then don’t post it. When a user browses your accounts, they should get a clear understanding of who you are (and what’s important to you), what you do (or sell), and the type of content that you post.